Case Study: University of Massachusetts Amherst achieves streamlined event collaboration and faster execution with Social Tables

UMass Strengthens Internal Relations with Social Tables Event Diagrams

The University of Massachusetts Amherst External Relations and University Events team, known for campus-wide hospitality, found its internal processes straining under growing demands. Repeated conversations, last-minute printing and fragmented information were slowing event execution and taking time away from higher‑value work, according to University Events Manager Rebecca Dufault.

The team implemented Social Tables to centralize mobile-accessible event diagrams and timelines, giving all campus partners a single up-to-date source. Diagramming time is now “almost non-existent,” collaboration and communication are faster, stakeholders feel more confident as events evolve, and the tool has become essential to executing and managing events efficiently.

University of Massachusetts Amherst

Rebecca Dufault

University Events Manager