Case Study: Camelback Resort achieves faster deal closings and $1.7M first-year revenue with Social Tables

The Camelback Resort Closing Deals Faster with Smarter RFP Responses

Camelback Resort, a large resort with attractions including a 125,000 sq ft water park, needed a faster, more polished way to respond to varied, season-dependent RFPs. Sales leaders were tired of sending inconsistent Word-doc proposals while clients increasingly demanded immediate, professional information.

By adopting Social Tables Event Sales Solution the team created custom templates for each season and business segment, delivering elegant, device-friendly proposals with photos, pricing, catering options, live-updatable links and built-in analytics to track engagement. The change accelerated responses, freed sales time, and drove results: 527 proposals, a 21% win rate, $1.7M in first-year revenue, and new business including a contract with the Philadelphia 76ers and New Jersey Devils.

Camelback Resort

Michelle Wescott

Director of Group Sales