Case Study: Marriott East Lansing achieves professional event diagrams and improved client engagement with Social Tables

Marriott East Lansing Elevating Professional Client Engagement

Marriott East Lansing, part of Columbia Sussex, struggled with inefficient, hand-drawn event layouts that left the catering team and clients frustrated. Catering manager Diane Ferich needed more detailed, professional diagrams to improve internal coordination and client communication for the hotel’s 12,000 sq. ft. event space.

By adopting Social Tables, Diane created cleaner, more specific diagrams—more than 80 events since November—that routinely include details like plants and uplighting, saving her about two hours per week. The plans are accessible on any device, enabling staff to share clearer proposals with prospects, boosting client communication and sales while supporting Marriott’s meetings mission.

Marriott

Diane Ferich

Catering Manager