Case Study: Marriott boosts event planner control and customer service with Social Tables

Marriott - Customer Case Study

The customer, Marriott International, identified a need to improve the customer service experience for its event planning clients. They partnered with the vendor Social Tables to address the challenge of placing excessive pressure and immediacy on event professionals to contact hotel staff for routine changes.

Social Tables implemented a solution that empowered event planners by giving them direct control to submit crucial changes through a dedicated app, the Renaissance’s R.E.N. Meeting’s Expert app. This innovative approach removed a significant amount of frustration for clients and positioned Marriott as an industry thought leader in customer service. As a measurable incentive, Marriott also offered a free iPad mini for bookings of 75 rooms or more.

Marriott