Social Tables
34 Case Studies
A Social Tables Case Study
Sheraton Valley Forge Hotel’s catering team, led by Director of Catering Ray Sowden, manages hundreds of events a year but was wasting time creating room diagrams in Microsoft Word. With a small events staff and constant client demands, the manual diagramming process slowed proposal turnaround and added to an already full workload.
By adopting Social Tables, the team now creates accurate room diagrams in minutes and edits BEOs simultaneously, enabling faster client responses and multitasking during calls. The hotel produces roughly 550 diagrams per year with a three-person events staff, saves about five hours per week, and reports improved client satisfaction and stronger positioning as a leading events venue.
Ray Sowden
Director of Catering