Case Study: Forbes achieves accurate venue verification and faster event planning with Social Tables

Forbes Only Produces Events Whose Space Has Been Verified In Social Tables

Forbes’ event team, led by Cathi Culbertson (VP of Event Marketing & Conferences), produces over 200 unique programs a year and needed a faster, more reliable way to plan spaces. Before Social Tables they relied on Excel and manual cell grids, which wasted hours and once nearly led to a major venue mismatch in San Francisco when the provided diagram didn’t add up.

Since adopting Social Tables in 2013, Forbes maps and verifies every contracted space, diagramming floors down to charging stations and mic runner positions and even prompting new features like a crescent-round table option. The result: accurate venue verification, major time savings, fewer last-minute moves, and greater confidence across the team when selecting and staging events.

Forbes

Cathi Culbertson

Vice President of Event Marketing & Conferences