Case Study: Daytona International Speedway lands major contracts and grows off-season group business with Social Tables' Event Sales Solution

Daytona Speedway lands massive contracts with Event Sales Solution

Daytona International Speedway expanded into off‑season group business and hired events pro Kelly Kinney to build that new revenue stream. Faced with 75 suites, 80,000 sq ft of event space and no existing sales/diagramming system, the team needed a robust tool to present professional RFPs and manage complex event spaces.

They implemented Social Tables’ Event Sales Solution to create detailed diagrams, timelines, photos and options for proposals. Within four months Daytona landed two major contracts (including the 2019 S.E.A.T. Conference) and transformed its ability to sell and execute events, quickly growing a previously non‑existent group business.

Daytona International Speedway

Kelly Kinney

Sales Manager - Meeting