Case Study: Fluvius achieves increased brand awareness and recruitment through employee advocacy with Social Seeder

We started working with Social Seeder in 2016 to release the power of employee advocacy they are very happy with Social Seeder and we will share one of their successful campaigns

Fluvius, a Belgian network operator with over 2,000 employees that manages electricity, gas, heat and public lighting, partnered with Social Seeder in 2016 to build an employee advocacy/ambassador program. Their challenge was to improve internal and external communication, boost brand awareness, and recruit talent by activating employees to share authentic company content.

Social Seeder implemented a selective ambassador program with monthly campaigns and six tailored content segments (recruitment, energy poverty, sustainable mobility, etc.), enabling employees to share the content that fits their networks. The program now has 200+ ambassadors with over 65% sharing regularly; a recruitment campaign was shared 81 times by 66 ambassadors, reached about 7,226 people and drove 650+ unique hits (roughly 10 visitors per sharing ambassador), demonstrating measurable referral traffic and increased trust through Social Seeder’s platform.

Fluvius

Kenneth De Guchtenaere

Communication and Public affairs, Digital Media & Campaigns Specialist