Case Study: Romande Energie triples brand ambassadors with Social Seeder

Romande Energie - Customer Case Study

Romande Energie, the largest electricity supplier in French-speaking Switzerland, wanted to increase the reach of its corporate messages on social networks while putting employees in the spotlight. The company also aimed to strengthen employer branding, boost awareness of the energy transition, and help HR attract talent through employee advocacy. To support this, it used Social Seeder’s employee ambassador platform.

With Social Seeder, Romande Energie launched the “REporters” program, where communication teams managed and distributed campaigns in just a few clicks, sharing blog posts, projects, events, and job offers. The result was a tripling of the number of brand ambassadors, a big increase in job applications, and stronger employee engagement and sense of belonging, with high participation driven by simple workflows, varied content, and small incentives.

Romande Energie