Case Study: Rode Kruis achieves boosted awareness, website traffic and donor conversions with Social Seeder

Rode Kruis started working with Social Seeder in 2016 to release the power of employee advocacy the results are impressive and we’ll share them with you in this use case

Rode Kruis, an independent volunteer organisation with 800 professionals, 250 regional offices and operations in 180 countries, needed a scalable way to amplify messages, drive website traffic and boost conversions for events and campaigns. Since 2016 they partnered with Social Seeder to build an employee advocacy/ambassador program that engages staff, volunteers and supporters to share content and raise awareness.

Social Seeder deployed its ambassador platform to run segmented campaigns, resulting in more than 950 ambassadors (60% active) and roughly one campaign per month. Measurable impacts include a “Donors with negative blood group” campaign where 197 employees generated over 1,106 clicks, and an emergency-awareness campaign where 84 employees shared across about 16 channels and drove ~1,473 visitors (~17.5 per ambassador) to Rode Kruis’s site — demonstrating clear gains in awareness, traffic and conversions using Social Seeder.

Rode Kruis

Karen Walgraeve

Online Media Expert