Case Study: Roularta Media Group boosts employee advocacy with Social Seeder

How Social Seeder helped Roularta Media Group to onboard all their employees

Roularta Media Group, a Belgian multimedia company with strong magazine and media brands, wanted to turn employee pride into external brand advocacy. They looked for a way to help employees easily share content about working for the company and its brands, while strengthening their reputation as a great place to work and improving brand visibility. Social Seeder was selected as the employee advocacy platform to support this goal.

With Social Seeder, Roularta Media Group launched workshops, internal promotions, and an onboarding-linked enrollment process to grow participation across the company. The program expanded steadily to about 200 ambassadors and became an essential part of corporate communication, helping boost employee engagement and recruitment efforts. Social Seeder also helped Roularta track campaign results, refine content based on analytics, and encourage sharing through regular updates and occasional incentives.

Roularta Media Group

Katrien De Nolf

HR Director