Case Study: Guidion achieves increased website traffic and employee advocacy with Social Seeder

Guidion started working with Social Seeder in 2018 to release the power of employee advocacy the results are impressive and we’ll share them with you in this use case

Guidion, a technical-support partner working with freelancers since 2005, wanted to strengthen employer branding and better engage employees to create awareness, drive website traffic and boost conversions. To meet these goals they partnered with Social Seeder in 2018 and used Social Seeder’s employee advocacy / ambassador program to mobilize staff as authentic brand communicators.

Social Seeder implemented a segmented ambassador program, sending about two campaigns per month to over 100 ambassadors (45% active) and running targeted campaigns like “Let’s Grow‑trainer” and “Office puppy Lily.” In those campaigns 20 ambassadors shared content across an average of 2.2 social channels and drove roughly 405 visitors to Guidion’s website (about 20 visitors per ambassador), demonstrating clear increases in reach and web traffic via Social Seeder.

Guidion

Laurens Tienkamp-Beishuizen

Head Communications