Case Study: Durabrik achieves high employee engagement and increased website traffic with Social Seeder

Durabrik - Customer Case Study

Durabrik, a people-focused construction company, partnered with Social Seeder in 2019 to launch an employee advocacy program. They chose Social Seeder to engage employees, amplify marketing efforts, and drive meaningful traffic to their website through curated social campaigns.

Social Seeder provided an ambassador platform and campaign management, running about four targeted campaigns per month across segments; today Durabrik has 37+ ambassadors with 95% active participation. Measurable wins include a “Nature Point Cooperation” campaign where 15 ambassadors drove 367 website visits and an employee party campaign where 29 ambassadors shared across an average of 2.7 channels and drove ~689 visits (≈62.6 visits per ambassador). Durabrik reports the program delivers high‑quality reach and is user‑friendly for ambassadors.

Durabrik

Jessica Van Dorpe

Marketing Manager