Case Study: Atlas Copco boosts recruitment and employer branding with Social Seeder

Atlas Copco - Customer Case Study

Atlas Copco Rental Europe needed a way to amplify its B2B brand message and improve recruitment across social channels, especially LinkedIn. As a highly specialized business, it wanted to ensure consistent publishing, broader reach, and a stronger employer brand, and it chose Social Seeder to help distribute content through employee advocacy.

Social Seeder provided a user-friendly advocacy platform that let Atlas Copco employees share pre-approved content in just a few clicks, while also encouraging them to create their own posts. The result was stronger engagement and measurable growth, including more than 500,000 people reached on LinkedIn, around 4,500 clicks, and continued progress toward a target of 800,000 LinkedIn reach and 6,000 clicks.

Atlas Copco

Seppe Van Beneden

Marketing & Communication Professional