Case Study: Arval boosts employer branding and employee engagement with Social Seeder

Arval - BNP Paribas Group - Customer Case Study

Arval - BNP Paribas Group, a company focused on employee recruitment, sought to boost its employer branding and presence on social media. Their challenge was to authentically showcase their corporate culture and values to attract the right talent, moving beyond simply posting job openings. They turned to the vendor Social Seeder to help achieve this goal.

Using the Social Seeder platform, Arval empowered its employees to become brand ambassadors, creating and sharing authentic content like vlogs and videos about company life. This solution led to significant results within the first month, including over 18,000 clicks on LinkedIn and 1,700 views on YouTube. Social Seeder's clear reporting helped guide content strategy, and the program successfully drove high employee engagement, with staff feeling happy and proud to represent their company.

Arval - BNP Paribas Group

Frederic Coussement

External Sales