Case Study: Walgreens achieves 4X higher Instagram engagement with Social Native

Walgreens personalizes ads with +2,000 pieces of influencer content

Walgreens, one of the largest pharmacy chains in the United States, wanted to promote its photo printing services in its app and needed a way to create ad content that felt personal and authentic. To do this, Walgreens worked with Social Native and used its creator sourcing and content activation capabilities to support the campaign.

Social Native helped Walgreens find creators who used the Walgreens app to print their favorite Instagram photos and show how easy the process was. The result was more than 2,000 images and videos, which Walgreens used across personalized advertising, leading to 4X higher engagement on Instagram.

Walgreens