Case Study: UNIQLO boosts HEATTECH awareness with Social Native

UNIQLO boosts product launch with influencer marketing

UNIQLO worked with Social Native to build awareness for the variety of accessories in its HEATTECH line, including hats, scarves, and gloves. The brand wanted to reach new audiences with relevant creator content that could also be repurposed across its owned channels.

Social Native activated hundreds of Instagram creators during the holidays to showcase the HEATTECH accessories in a range of styles, including images highlighting touchscreen-compatible technology. The campaign produced over 400 high-performing images, reached about 4 million potential consumers, and delivered a 7.6% average engagement rate.

UNIQLO