Case Study: Sony fills theaters and creates reusable content with Social Native

Sony creates content for single-day screening of Angry Birds 2

Sony wanted to fill theaters for a single-day screening of Angry Birds 2 and create high-quality content it could reuse across paid channels. The company worked with Social Native, using its content activation platform to source local family creators for the campaign.

Social Native activated 200 real families with children ages 6-10 to attend the movie and share Instagram Stories reactions, generating nearly 350 images and videos Sony could repurpose. The campaign delivered scalable geolocated targeting and fast turnaround times, while also achieving a 200 lower CPM and 38.6% higher link clicks.

Sony