Case Study: Tetley Tea achieves TikTok awareness for its LIVE tea line with Social Native creator campaigns

Sierra Modern Home drives 11K+ video views with Social Native

Sierra Modern Home needed to build awareness for its new LIVE tea line and engage tea enthusiasts on TikTok while promoting its three new flavors: BOLD, COOL, and CALM. The company partnered with the vendor Social Native to address this challenge.

Social Native collaborated with TikTok creators to produce content demonstrating how consumers could embrace mindfulness while enjoying the new tea. The solution resulted in 11 captivating videos that achieved over 11,000 views and a 4.6% engagement rate, demonstrating a strong connection with the brand's message.

Sierra Modern Home