Case Study: San Pellegrino boosts engagement with Social Native

San Pellegrino generates buzz and boosts engagement with VIP event

San Pellegrino, the Italian water brand, wanted to create a standout VIP experience in New York City for the Manhattanhenge event and generate stronger online buzz and engagement. They worked with Social Native and its creator sourcing and activation services to help bring the activation to life.

Social Native identified and invited three VIP creators to attend the event, capture real-time content, and share it across Instagram through two posts and a story each. The campaign delivered a 5.61% average engagement rate and 100% positive sentiment, helping San Pellegrino increase visibility and audience response around the activation.

San Pellegrino