Case Study: PupBox reaches over 850K consumers with Social Native

PupBox promotes subscription box to 850K+ consumers

PupBox, a Petco company, wanted to promote its monthly subscription box for puppies and create diverse content featuring many different puppy breeds. The brand needed a way to show off the toys and treats in the box while also highlighting how the service supports puppies through their changing needs as they grow.

Social Native partnered with PupBox to source creators with puppies aged 2–12 months and provided them with free PupBox deliveries to generate authentic content. Creators also shared custom discount links offering followers a free month, and Social Native helped produce 50 high-quality puppy images that earned a 2.7% engagement rate and reached more than 850,000 consumers, with the content reused across paid media, email, website, and organic social.

PupBox