Case Study: Poland Spring achieves faster, lower-cost premium social video content with Social Native

Poland Spring cuts video turnaround 50% with Social Native

Poland Spring, a premium bottled spring water brand, faced the challenge of driving awareness for its sponsorship of the New York City Marathon. They needed to create premium social campaign videos quickly and cost-effectively while empowering local New York runners as creators. To achieve this, they partnered with the vendor Social Native to leverage its service for identifying and activating creators.

Social Native implemented a solution by activating its network of local New York creators and runners to generate high-quality, custom video content optimized for social media. The results were significant: Social Native delivered the content 50% faster and at a 70% lower cost compared to the brand's advertising agency, while maintaining the same high quality of video.

Poland Spring