Case Study: Perrier boosts engagement and sentiment with Social Native

Perrier creates content for all consumer touchpoints

Perrier partnered with Social Native to create high volumes of diverse, authentic content that could connect with consumers across every touchpoint. The challenge was to produce enough varied content to appeal to multiple personas and demographics while strengthening brand engagement.

Social Native helped Perrier empower creators to produce a wide range of content that the brand could reuse across social and paid channels. The campaign activated over 100 creators and delivered measurable gains, including a 5.6% higher engagement rate than Perrier’s previous best campaign, 95% positive sentiment, and a 4.7% increase in share of conversation.

Perrier