Case Study: ON the Run boosts engagement with guilty-pleasure snack combos with Social Native

Parkland Corporation’s ON the RUN drives 65K+ views with Social Native

Parkland Corporation's convenience store brand, ON the RUN, sought to position itself as the top destination for consumers looking for indulgent snack combinations. To meet this challenge, they partnered with vendor Social Native to leverage creator content.

Social Native identified and sourced creators to produce authentic Instagram Reels featuring guilty pleasure snack and drink combos from ON the RUN stores. This solution generated over 65,000 views and achieved an impressive 7.41% average engagement rate, effectively highlighting the brand as a go-to for on-the-go treats.

Parkland Corporation