Case Study: Panini America triples Snapchat ad performance with Social Native

Panini NFL increases performance 3X with creator-driven Snapchat Ads

Panini America, the world’s largest sports and entertainment collectibles company, needed a cost-effective way for its NFL division to create content optimized for Snapchat ads. It turned to Social Native for creator-driven content production.

Social Native created authentic user-generated videos featuring customers engaging with the NFL app and recommending it to friends, then optimized the creative in real time based on Snapchat ad metrics. The campaign tested 10 video assets, identified 4 high-performing content attributes, cut turnaround to 72 hours, delivered 58% lower cost than goal, and increased Snap ad performance by 3X, while app users acquired through Snapchat spent 20% more time in the app than other users.

Panini America