Case Study: Panera Bread boosts local awareness and content creation with Social Native

Panera Bread delivers to 27 new cities with local influencers

Panera Bread, the casual bakery-café restaurant chain, wanted to build buzz and awareness for its new delivery service in 27 new U.S. cities while also capturing creative assets that could be reused in national marketing. Social Native helped the brand use local influencer content to support this launch.

Social Native used geo-targeting to activate influencers within a 10-mile radius of each of the 27 new markets, creating authentic local excitement around Panera Bread delivery. The campaign produced over 500 images and videos, reached more than 11 million potential consumers, and delivered an average engagement rate of 4%, while the content library was also repurposed for paid ads.

Panera Bread