Case Study: NIVEA boosts TikTok engagement with Social Native

NIVEA boosts TikTok engagement to 6.5% with Social Native

Nivea, a popular skin and body care brand, faced the challenge of building its organic presence on TikTok to showcase a new product range. They needed a quick way to produce engaging, high-energy videos that highlighted their products' features in a playful style. To address this, they partnered with the vendor Social Native.

Social Native implemented a solution by partnering Nivea with 13 creators who produced authentic, product-focused videos following TikTok trends. The results were a strong 6.5% engagement rate, over 3.5 million likes, and an average of 4.5K views per video. This successful campaign led Nivea to subsequently activate over 500 creators through Social Native.

NIVEA