Case Study: NH Hotel Group boosts UGC engagement with Social Native

NH Hotel Group eliminates 90% of manual UGC tasks with Social Native

NH Hotel Group, a hospitality company with over 400 luxury hotels, partnered with Social Native to scale its user-generated content (UGC) strategy. The brand's global marketing teams faced a challenge as their previous manual process for collecting, curating, and testing UGC was inefficient and could not support their need for innovative content at scale.

Social Native provided a tech-first UGC and rights management solution for NH Hotel Group. This enabled legal compliance and automated the process of securing creator permissions. By implementing Social Native's platform, the hotel group eliminated 90% of its manual UGC tasks, achieved an average engagement rate of 3.25%, and reached an audience of over 600,000.

NH Hotel Group