Case Study: Nespresso boosts Pinterest awareness with Social Native Pro Creators™

Nespresso crafts paid ad content for Pinterest with Social Native Pro Creators™

Nespresso partnered with Social Native to help boost awareness for its new products on Pinterest. The luxury coffee and espresso machine brand wanted to give its existing high-quality creative a fresh spin tailored specifically to the platform.

Social Native worked with Nespresso and its Pro Creators™ to turn existing assets into Pinterest-optimized static video and image pins using its edited service. The campaigns drove a 6.7 lift in pin awareness for the Nespresso Vertuo System and a 6.8 lift for the Nespresso Barista Machine, along with a 6.4 lift in aided brand awareness, a 2.7 lift in brand favorability, a 19% higher interaction rate per conversion, and a 6.5% lift in ad recall across both campaigns.

Nespresso