Case Study: Medicube achieves record ROAS with Social Native and Michelle Phan

Medicube achieves 524% ROAS with Social Native

Medicube, a skincare brand focused on bringing Korean skincare to a global audience, faced the challenge of promoting its devices to beauty enthusiasts. To meet this goal, they partnered with the vendor Social Native and its platform to implement an influencer campaign.

Social Native facilitated a partnership with macro-influencer Michelle Phan, who created content for YouTube, Instagram, and Facebook. This content was then leveraged across paid ads, email, and ecommerce channels. The solution delivered by Social Native resulted in a record-breaking 524% return on ad spend, over 131,000 YouTube views, and a 28% average engagement rate, making it the brand's most successful influencer campaign.

Medicube