Case Study: Jenny Craig achieves lower CPA on Facebook with Social Native UGC

Jenny Craig gets real results on Facebook with UGC campaign

Jenny Craig, the international health and wellness company, wanted to boost signups and sales in the highly competitive weight loss and management market while keeping its Facebook presence fresh and engaging. To do this, the company looked to Social Native for support with its Facebook ad strategy and user-generated video content centered on the Jenny Craig 28 Days Journey.

Social Native connected Jenny Craig with real consumers to create authentic, high-energy videos that were relatable to the brand’s audience and optimized for Facebook News Feed and Stories. Fueled by more than 60 creatives, the campaign delivered a 28% lower CPA than Jenny Craig’s benchmark, helping improve ad efficiency and drive stronger results.

Jenny Craig