Case Study: Intuit increases conversion and brand affinity with Social Native

Intuit breaks through Asian markets with local creator activation

Intuit partnered with Social Native to help QuickBooks expand further into the Hong Kong and Singapore markets. Although QuickBooks was a top-rated business management solution, the content that performed well in the US was not resonating with audiences abroad.

Social Native geolocated and activated local creators in Hong Kong and Singapore to produce authentic, customized images showing how QuickBooks fit into their everyday lives. This produced a library of localized content that Intuit used in organic and paid social ads, helping increase conversion and brand affinity. The campaign activated 50+ creators, generated 256+ unique images, and targeted 2 regions.

Intuit