Case Study: Imperfect Foods increases conversion by 57% with Social Native

Imperfect Foods increases conversion by 57%

Imperfect Foods, a food subscription company focused on reducing food waste and improving the food system, wanted to grow brand awareness on TikTok while creating cost-efficient content at scale that could showcase its sustainability-focused model. The company partnered with Social Native to support this effort.

Social Native identified and onboarded native TikTok creators to produce original video assets optimized for the brand’s social channels and TikTok best practices. In testing, Imperfect Foods saw a 57% lift in conversion and a 30% higher reach to its target audience versus TikTok benchmarks, with the content resonating especially well with older audiences ages 35 to 54 who converted at a higher rate.

Imperfect Foods