Case Study: IKEA boosts reach, engagement, and conversions with Social Native

IKEA reaches local markets with targeted UGC

IKEA, the world’s largest furniture retailer, needed a cost-efficient way to source content at scale while keeping it relevant across regional markets. Social Native helped IKEA address this challenge by providing a way to tap into customer-generated visuals and connect them to its product range for a more seamless shopping experience.

Using Social Native’s UGC platform, IKEA sourced organic content from customers and linked it to products across social and homepage experiences. The results included 27% higher reach on social platforms, 2.7x higher engagement on the homepage, and a 3.54x higher conversion rate when users interacted with UGC; eight of IKEA’s top ten organic social posts were also sourced from UGC.

IKEA

Jason Black

Web Communications Manager