Case Study: Hibbett Sports doubles return visitor rates with Social Native UGC

Hibbett Sports doubles Return Visitors Rate with UGC

Hibbett Sports, a premium athletic retailer, wanted to prove the value of using user-generated content to support its e-commerce strategy and key business goals. The company worked with Social Native to source and activate UGC for its product pages and social channels.

Social Native helped Hibbett Sports drive traffic to product pages, create content at scale and at lower cost, and strengthen brand awareness and loyalty. The result was nearly double the return visitor rate, a 1.46X lift in conversion rate, and a 3.84% higher conversion rate from interactions.

Hibbett Sports