Case Study: Harvey’s drives 37% more mobile app installs with Social Native

Harvey’s drives mobile app installs by 37%+ with TikTok creators

Harvey’s, a leading QSR brand in Canada, wanted to reach new audiences and capture user attention on TikTok. To do that, Harvey’s worked with Social Native and its creator sourcing and content activation services to find TikTok-first creators who could produce fresh videos for paid social.

Social Native helped Harvey’s onboard eight creators to create net-new TikTok-style videos for in-feed ads, testing different concepts and messages for various audience groups. The campaign drove a 37% decrease in CPM, a 25% decrease in CPC, a 3x lift in video completion rate, and a 37% increase in mobile app downloads.

Harvey’s