Case Study: Graze boosts engagement and LTV with Social Native's UGC strategy

Graze creates 2,000+ images and videos to fuel UGC strategy

Graze, the snack brand, partnered with Social Native to strengthen a cohesive user-generated content strategy across its blog, website, emails, booklets, and social channels. The goal was to build local relationships, drive sales, and keep content consistent and streamlined across touchpoints.

Using Social Native’s creator and content platform, Graze identified select consumers nationwide, sent them snack boxes, and asked them to sample the products and create authentic content about their experience. Social Native helped Graze generate over 2,000 UGC assets, leading to 25% higher engagement on Instagram, 10% more organic reach on Facebook, and 20% higher LTV customers.

Graze