Case Study: Goli achieves 49% higher TikTok CTR with Social Native

Goli Nutrition measures 49% higher CTR on TikTok

Goli® is a leading nutrition company known for products like its Apple Cider Vinegar gummies, and it wanted a way to use authentic user-generated content to promote its gummies on TikTok. To do this, Goli partnered with Social Native and looked for creator-led video content that could feel native to the platform and resonate with consumers.

Social Native sourced TikTok creators and tested two storytelling formats: a product “Taste Test” tutorial and a “Health Tips” edutainment approach. The “Taste Test” creative beat Goli’s CTR benchmarks by 49% and also boosted positive sentiment on TikTok, showing the effectiveness of creator content for CPG brands.

Goli®