Case Study: Goli Nutrition boosts TikTok CTR with Social Native

Goli Nutrition boosts TikTok CTR by 49% with Social Native

Goli Nutrition, a leading nutrition company, sought a way to leverage authentic user-generated content to promote their Apple Cider Vinegar gummies on TikTok with a measurable impact on their click-through rate. They partnered with the vendor Social Native to address this challenge.

Social Native implemented a solution that sourced TikTok creators to produce video content focused on two storytelling frameworks. The 'Taste Test' creative concept developed by Social Native outperformed Goli's benchmarks, achieving a 49% higher CTR and boosting positive brand sentiment on the platform.

Goli Nutrition