Case Study: Dr. Martens boosts ecommerce conversion and product coverage with Social Native UGC

Dr. Martens boosts conversion 1.6X with Social Native

Dr. Martens, a world-renown boot brand, faced the challenge of increasing conversion rates and product coverage on its ecommerce site without a large budget. The brand wanted to leverage its customers as marketers and connect with visitors at every stage of their journey.

To solve this, Social Native implemented its UGC solution, turning customer social content into shoppable assets for use on homepage, product, and category pages. This strategy from Social Native led to a 1.6X increase in conversion rate and a 58% growth in product coverage. The shoppable galleries also maximized engagement, receiving over 6 million customer interactions.

Dr. Martens