Case Study: Dollar Shave Club decreases CPA by 22% with Social Native

Dollar Shave Club decreases CPA by 22% with creator content

Dollar Shave Club partnered with Social Native after finding that agency-created content felt inauthentic, was expensive, and took too long to produce, while organic user-generated content lacked consistency in quality and volume. The brand needed a way to generate high volumes of high-quality content for paid ads.

Using Social Native’s creator content platform, Dollar Shave Club produced more than 350 images and videos to test in Facebook paid ads. Social Native’s test-learn-repeat optimization approach helped the brand improve performance, delivering a 25-point lift in ad recall and reducing CPA by 22% compared with Dollar Shave Club’s benchmark.

Dollar Shave Club