Case Study: Chiquita Banana boosts social engagement with Social Native

Despicable Me fans go bananas with Chiquita creator campaign!

Chiquita Banana partnered with Social Native and Wieden + Kennedy to support its Despicable Me 3 promotion, where fans could use Minion-branded stickers to turn bananas into movie characters and share their creations for a chance to win prizes. The challenge was to quickly generate engaging social content that would drive excitement and participation around the campaign launch.

To meet that need, Social Native used its creator content platform to produce cost-effective, high-quality consumer-style social content at scale for the #DressMyChiquita campaign. In just 72 hours, Social Native creators delivered 450+ images and helped the campaign reach 10.8 million people, while also providing performance data to inform future targeting efforts.

Chiquita Banana