Case Study: Cetaphil reaches Gen Z and boosts brand awareness with Social Native TikTok creators

Cetaphil reaches Gen Z with TikTok creator collaboration

Cetaphil partnered with Social Native to reach Gen Z on TikTok, aiming to build brand awareness and drive online sales through a new acquisition channel. The challenge was that Cetaphil needed fresh content tailored specifically for TikTok to effectively connect with this audience.

Social Native identified and onboarded native TikTok creators to produce new videos optimized for in-feed and One Day Max ads. The campaign generated more than 15 original videos and delivered a 5.4% lift in brand awareness and an 18.4% lift in ad recall, helping Cetaphil achieve stronger engagement with Gen Z.

Cetaphil