Case Study: Caraway Home drives conversions with Social Native creator collaborations

Caraway Home drives 2.77 ROAS with Social Native

caraway home, a company known for its premium cookware, wanted to increase conversions for its best-selling cookware sets. their challenge was to differentiate themselves and connect with home design creators who could effectively showcase the products' aesthetic appeal. to address this, they worked with the vendor social native.

social native collaborated with caraway home through the 'meta business accelerator' program, partnering with a select group of creators to produce compelling ad content. this content highlighted the product's functionality, aesthetics, and versatility. the campaign achieved remarkable results, including 1.3 million paid views, a 0.7% CTR surpassing the brand's average, and an exceptional average ROAS of 2.77.

Caraway Home