Case Study: Burger King boosts new product launches with Social Native

Burger King boosts product launches with authentic images and videos

Burger King partnered with Social Native to find a creative way to build social buzz around the launch of new limited-edition menu items. As the second largest fast food hamburger chain in the world, Burger King needed content that would help drive awareness, engagement, and sales for these new products.

Social Native activated creators to visit Burger King locations, purchase limited-edition items, and produce well-lit, colorful photos and videos for use across social channels. Over eight product launches, Social Native helped Burger King reach 8.5 million potential consumers and generated more than 400 authentic images and videos with an average engagement rate of 3.3%.

Burger King