Case Study: Barbie achieves 5.15% engagement with Social Native

Barbie celebrates diversity and achieves 5.15% engagement rate

Social Native worked with Barbie, a brand long known for promoting diversity, to support the “Dads Who Play Barbie” campaign. Barbie wanted to go beyond brand messaging by empowering real-life Barbie families to share their stories and show that anyone can enjoy playing with Barbie.

Using Social Native’s platform, Barbie created and curated user-generated content featuring real fathers and daughters, including 100 images and 20 videos. The campaign represented more than 10 ethnicities and achieved an average engagement rate of 5.15%, helping Barbie drive strong participation and inclusive brand engagement.

Barbie