Case Study: AT&T generates buzz at SXSW with Social Native

AT&T generates buzz and content at SXSW with local creators

AT&T, the world’s largest telecommunications company, wanted to generate social buzz around its SXSW event by reaching existing AT&T customers in Austin, Texas. Social Native helped support this effort by providing a creator activation and content generation solution for the campaign.

Social Native activated 10 local AT&T customers and creators to attend the SXSW event and share their experiences across social media, including Instagram posts, stories, and static images. In just one day, the activation produced more than 60 original images and videos, reached 320.8K people, and was launched in under two weeks from conception.

AT&T