Case Study: ASUS boosts new phone launch awareness with Social Native

ASUS launches new phone with creator activation

ASUS, the global technology company, worked with Social Native to find a way to stand out in the highly competitive telecommunications market and build awareness for its new phone’s high-quality camera. The challenge was to differentiate the launch and generate authentic excitement around the product.

Social Native sent 40 phones to a select group of creators before launch so they could produce real, high-quality photos for ASUS to use in its marketing. The campaign generated over 40 unique images that were repurposed across social, web, and email, achieved a 3.47% average engagement rate, and reached more than 7.2 million people.

ASUS