Case Study: Alshaya boosts Ramadan and Eid campaign reach with Social Native

Alshaya drives 500K+ video views with Social Native

Alshaya, a franchise operator for H&M, faced the challenge of celebrating Islamic culture and aligning with holiday values for Ramadan and Eid. They needed to promote a product line across the Middle East by collaborating with highly localized fashion creators who had a strong presence on Snapchat. To meet this challenge, they partnered with the vendor Social Native.

Social Native implemented a solution by sourcing and validating on-brand Snapchat influencers from five targeted Middle Eastern countries. This unique influencer selection process enabled Alshaya to effectively promote targeted content, which resulted in over 500,000 video views and initiated more than 400 direct messages and content saves upon launch.

Alshaya