Case Study: adidas achieves market feedback and Instagram engagement with Social Native

Adidas achieves focus group results with golf creators

Adidas worked with Social Native to support the launch of a new shorts line and gather market feedback in a more authentic way. Rather than relying on an in-house focus group, the brand wanted consumer input and also hoped to generate buzz on Instagram around the product launch.

Social Native helped Adidas activate golf creators on Instagram to share feedback on fit, comfort, and style while wearing the new shorts. The campaign included 40+ creators and delivered a 4.2%+ average engagement rate, while Adidas also used the creator insights to inform new designs after seeing how people were actually wearing the product.

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